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Web Development · Artificial Intelligence · Automation

Santiago Ayala

I build real solutions.

Websites, applications and automations for businesses that need to solve something concrete.

santiago@ayala — automations

01§

About me

I work at the intersection of the physical and digital worlds: the same logic that runs a construction site runs a software system.

My path starts in applied technology — IT, hardware, repair and networking — and expands into software development with artificial intelligence: I direct the process and the AI writes the code. In parallel, I grew up inside a family construction and real estate business, where I learned to budget, manage projects and sell. That combination lets me understand a problem end to end: from blueprint to deploy.

Technology & IT

Hardware, software, networking and hands-on technical support, with years of solving real problems.

Development + AI

Web applications, automations and AI-assisted workflows.

Construction

Budgets, materials and site management. The industry I know from the inside, and that taught me how a real business actually works.

02§

Experience

A path that crosses job sites, business and software.

NowAI

AI automations

Designing flows and agents that remove repetitive work from real businesses.

NowSoftware

Software development

Web apps and products built with modern tools and AI assistance.

NowTechnology

Independent tech service

Diagnosis and repair of mobile devices and computers. Client management, buy-sell and refurbishment. Pilar ST.

BackgroundMarketing

Field producer

Operational coordination for brand activations, on-site execution supervision, commercial target delivery and logistics troubleshooting. Brand experience company.

BackgroundConstruction

Construction

Hands-on involvement in site work and operational coordination over 8 years inside the family construction business.

BackgroundReal estate

Real estate commercial assistant

Property publication and management across company website and real estate portals.

03§

Projects

Products in different stages: some in production, some under construction. Like any build.

CalcuObra PRO

In production

Technical suite for construction: 48 calculators across 10 modules following CIRSOC, IRAM and CABA/PBA building codes. Materials, structure, installations, layout and site management, with budgeting and PDF export. Works offline and installs as an app.

PWA offline-firstCapacitor (Android/iOS)VercelMercadoPago

Sistema BASE Constructoras

In production

End-to-end lead capture and sales system for construction companies: the site captures, a configurator qualifies the prospect and estimates square metres, AI scores the lead, and a self-hosted CRM handles pipeline, calendar, quotes, projects and expenses. Automated email and WhatsApp follow-up always goes through human approval before going out. Running in production at DV3 Construcciones, the studio I am part of; the replicable version for rolling it out to other companies is in progress.

CRM self-hostedNode + SQLiteScoring con IAAutomatizaciones visuales

Detectoria — videoanalítica de seguridad

Under construction

Video analytics that runs on the cameras a client already owns. It detects people and vehicles, and a rules engine —by zone and by time of day— decides what deserves an alert: in the reference test, 56 detections produced 2 events. The value is in what is NOT notified, because a control room flooded with a hundred alerts a day stops looking at the one that matters. Every alert ships with a still and a clip, so the operator can actually decide. The panel follows ISA-101, the control-room interface standard —colour is a signal, not decoration— and the installer draws zones straight onto the live image instead of computing pixels by hand. It runs on a box inside the site: no internet, no third-party dependencies.

Visión por computadoraMotor de reglasAppliance localPython

Constructora AI OS

Under construction

Multi-agent system for a construction company: an orchestrator receives a request, routes it to the right domain agent —site, finance, procurement, legal, HR— and consolidates the answer. Agents query a RAG base with IRAM and CIRSOC standards, manuals and project history. The 3D office is a navigable building where each floor is a domain and each desk an agent: instead of a list of 55 names, you see who works on what. The orchestrator, agent registry and dashboard work today; the 55 agents are defined and ERP/BIM integration is in progress.

Multi-agenteRAGClaude APIThree.js

Compás — CRM + ERP de obra

Finished · pending launch

Management system for construction companies: quotes, projects, progress certification, crews, suppliers, payments and sales pipeline in one place. Multi-tenant —several companies run isolated on the same server— with role-based access: crews report progress with photos but never see the money, and nothing takes effect without approval. 44 endpoints and 28 screens. Finished, pending launch.

MultiempresaPortal de obraAutomatizacionesIA

Gestor de Comercio

Finished · pending launch

Stock, inventory and quoting software for small shops, built so the owner can use it without any technical knowledge. One codebase ships two products: a web version that installs from the browser onto a phone —for shops run from the counter with a phone in hand— and a Windows application with its own installer. Both work offline, and the same licence key works on either. Every sale discounts stock automatically, quotes come out with the shop logo ready to send over WhatsApp, and it flags what needs restocking before you run out. It ships with eight preconfigured trades —from corner shop to builders merchant, each with its own way of selling: by unit, by metre, by square metre, or parts plus labour—. Licences are signed with a private key that is never distributed. Sold as a one-time payment, not a subscription.

PWA offline-firstElectron (Windows)IndexedDBLicencias firmadas

DV3 Construcciones

In production

Website for a design & construction studio in Pilar: project portfolio, services, coverage areas and its own blog. Includes a configurator that builds a ballpark quote and captures the lead, wired into the studio's sales follow-up system.

Sitio webConfigurador de presupuestoBlog dinámicoVercel
PetTrack

PetTrack

In design

A platform for pet tracking and management: identification, history and alerts in one place. On hold pending the tracking hardware.

Next.jsTypeScriptSupabaseTailwind CSS
CRM Inmobiliario

CRM Inmobiliario

Under construction

A CRM designed from inside the real estate business: properties, clients and sales follow-up with AI assistance.

Next.jsPostgreSQLIAAutomatización
Automatizaciones IA

Automatizaciones IA

Under construction

AI-powered automation flows for customer service, inquiry triage and repetitive tasks.

Claude APIn8nWhatsApp APIWebhooks
Labs — juegos y apps

Labs — juegos y apps

In design

Experimentation space: games, apps and prototypes where new ideas are tested before becoming products.

ReactIA generativaPrototipado

04§

Certifications

Verified training in artificial intelligence.

Anthropic

Jun 2026

Introduction to Agent Skills

Building and using Agent Skills: modular capabilities that extend Claude agents with specialized knowledge and workflows.

Verify credential

Anthropic

Jun 2026

Introduction to Subagents

Designing subagents to delegate tasks to specialized agents and orchestrate complex work with Claude.

Verify credential

Anthropic

Jun 2026

Teaching AI Fluency

AI Fluency framework for teaching thoughtful AI use: delegation, description, discernment and diligence.

Verify credential

Anthropic

Jun 2026

AI Fluency for Students

AI Fluency foundations for students: collaborating with AI effectively, critically and responsibly.

Verify credential

Anthropic

Jun 2026

Introduction to Claude Cowork

Introduction to Claude Cowork: collaborative workflows to solve real tasks alongside Claude agents.

Verify credential

Anthropic

Jun 2026

Claude Platform 101

Foundations of the Claude platform: API, console and building applications on Anthropic's models.

Verify credential

Anthropic

Jun 2026

Claude Code 101

AI-assisted software development using Claude Code in real programming environments.

Verify credential

Anthropic

Jun 2026

Claude 101

Foundations of effective Claude usage: prompting, AI workflows and best practices.

Verify credential

Anthropic

Jun 2026

AI Fluency for Educators

AI Fluency applied to teaching: integrating AI into the classroom thoughtfully and responsibly.

Verify credential

Santander Open Academy

Jun 2026

Fundamentos de ciberseguridad

Cybersecurity principles: common threats, system protection and information security best practices.

Santander Open Academy

Jun 2026

Seguridad digital para tu día a día

Everyday digital security habits: passwords, phishing, privacy and personal data protection.

05§

Skills

Three fronts that reinforce each other.

Technology

  • Hardware & repair
  • Software
  • Networking
  • Artificial Intelligence

Business

  • Sales
  • Customer service
  • Community Management
  • Digital marketing

Construction

  • Materials
  • Budgets
  • Site management
  • Building codes

The stack I build with

I direct development with AI assistance: I understand each piece well enough to make the right calls, and the AI writes the code.

Frontend

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • Framer Motion

Backend & infrastructure

  • Node.js
  • PostgreSQL (Neon)
  • Vercel
  • REST APIs

AI & automation

  • Claude API
  • RAG & embeddings
  • Prompt engineering
  • Workflow automation

06§

Services

What I can build for your business.

Web development

Fast, modern sites and apps designed to convert.

AI automations

Flows that answer, classify and execute tasks without manual work.

Digital solutions

Custom tools for concrete operations and sales problems.

Community Management

Digital presence managed with commercial judgment.

Technology consulting

Diagnosis and adoption plans for traditional businesses.

07§

Plans and pricing

Three packages that solve a complete business situation. Prices upfront, no fine print.

If you are invisible online

Presence

Your business works, but online it does not exist. People searching cannot find you, and those who do see nothing that builds trust.

  • Custom website, not a template
  • Optimized Google Business profile
  • Works on phone, tablet and desktop
  • Contact form and direct WhatsApp button
  • Canva brand template for your team
  • I teach you to edit it yourself, on a call

From

ARS 465,000

SeparatelyARS 535,000You save ARS 70,000

Ready in 2 to 3 weeks.

Request this plan
Most chosen

If you want to sell more

Acquisition

People find you, but enquiries slip away: they arrive after hours, go unanswered, or ask the same questions over and over.

  • Everything in Presence
  • Extended site with a work gallery
  • AI WhatsApp chatbot that answers on its own
  • Handles enquiries, sorts them and forwards what matters
  • Search engine optimization
  • Visit and enquiry tracking
  • Canva brand template for your team
  • First month of maintenance included

From

ARS 850,000

+ ARS 80,000 per month for maintenance and support

SeparatelyARS 990,000You save ARS 140,000

Ready in 3 to 4 weeks.

Request this plan

If you already sell well

Operations

Sales are fine, but your day disappears into spreadsheets, WhatsApp and hand-made quotes. You are losing money on time, not on customers.

  • Custom management system
  • Stock, clients, quotes or whatever you need
  • Website with search and filters for large catalogues
  • Automations that replace manual work
  • Reports to see how the month is going
  • Team training
  • Support for the first 3 months

From

ARS 1,690,000

+ ARS 150,000 per month for maintenance and support

SeparatelyARS 1,900,000You save ARS 210,000

6 to 10 weeks, depending on scope.

Request this plan

Custom

Build your own plan

If none of the three packages fits, pick exactly what you need and watch the price come together. Then send it to me on WhatsApp with one click.

One-off

Per month

How it works

01

We talk

Half an hour to understand what you need. Free, no strings. You leave knowing what fits and what it costs.

02

We start

50% upfront and work begins. You see progress and approve each stage before moving on.

03

We deliver

Balance is paid, the site goes live and I walk you through running it. All accounts stay in your name.

2026 reference prices in Argentine pesos, subject to final scope. Confirmed in writing before starting and valid for 15 days. Domain and hosting are not included; they are purchased in your name and cost around ARS 40,000 per year.

08§

Vision

Where I'm headed

My goal is to use software and artificial intelligence to solve concrete problems for real businesses — the ones still running on spreadsheets and WhatsApp. Construction I know from the inside: I am studying to become a Master Builder and grew up in the family business. That perspective helps me understand how any industry works where technology has not arrived yet.
Own digital products
AI applied to real industries
Custom web applications
Innovation with measurable impact

09§

Let's talk about your next project.

Tell me what you need and I'll get back to you shortly.

or reach me directly via

10§

Notes

Insights, use cases and learnings about AI, technology and business.